1. Introduction
This Cookie Policy explains how GrandeVerse™ (Interactive Commerce LLC) ("GrandeVerse", "we", "us", or "our") uses cookies and similar tracking technologies on our website. We are a U.S.-based e-commerce business committed to protecting your privacy and ensuring compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR), where relevant.
2. Cookie Consent Banner
When you first visit our site, you will see a cookie consent banner that allows you to choose which categories of cookies to allow. The categories include:
- (1) Functional cookies – strictly necessary for the site’s core features (always active).
- (2) Analytics cookies – used to measure site performance (e.g., Google Analytics, Shopify analytics).
- (3) Marketing cookies – for advertising and personalized offers (e.g., Meta Pixel, TikTok Pixel, Klaviyo).
You can accept all cookies, reject non-essential ones, or customize your preferences anytime via the “Cookie Settings” link (found in the footer). Our site also honors global opt-out signals, such as the Global Privacy Control (GPC). If your browser sends a GPC signal, we treat it as a request to disable marketing cookies as defined under the CCPA.
3. What Are Cookies?
Cookies are small text files that websites store on your device when you visit. They make websites function properly, improve efficiency, and provide reporting information. Cookies remember your actions and preferences (e.g., login, cart items) so you don’t need to re-enter them. Cookies set by us are “first-party cookies,” while those set by partners (like analytics or advertising providers) are “third-party cookies.” We may also use similar technologies such as pixels and local storage.
4. Types of Cookies We Use and Why
4.1 Functional (Strictly Necessary) Cookies
Essential for site operation, enabling security, network management, and accessibility. Without these cookies, basic services (like adding to cart or checkout) cannot function. They are always active and do not require consent.
4.2 Analytics (Performance) Cookies
Used to understand visitor behavior and improve user experience. These cookies collect anonymous data (e.g., pages visited, time on site). We use Google Analytics and Shopify’s analytics tools. These cookies are only active with user consent, as required by law.
4.3 Advertising (Targeting) Cookies
Used to deliver relevant ads and measure campaign effectiveness. Examples include the Meta Pixel (“_fbp”) and TikTok Pixel (“_ttp”). These cookies track conversions and allow us to present personalized promotions. They are only active if you give consent via our cookie banner.
4.4 Third-Party Cookies and Integrations
Some cookies are set by third parties providing services like analytics or advertising. These include Google, Meta, TikTok, and Klaviyo. We also connect to fulfillment services (e.g., CJ Dropshipping, AliExpress) for order processing. Any data collected by third parties is subject to their own policies. You can manage third-party cookies through our cookie preferences tool.
5. Cookie Duration
Session cookies last only while your browser is open, while persistent cookies remain for a defined period. For example, Google Analytics’ “_ga” cookie may last up to two years; Meta’s “_fbp” about 90 days; and TikTok’s “_ttp” around 13 months. You can clear or shorten persistence via browser settings.
6. Legal Basis for Cookies (GDPR)
For users in the EEA or UK, we use essential cookies under legitimate interest (Article 6(1)(f)) or contractual necessity (Article 6(1)(b)). Non-essential cookies require your explicit consent per Article 6(1)(a). You may withdraw consent anytime via “Your Choices.”
7. Your Choices and Control
- Cookie Consent Tool: Manage preferences anytime using our banner or footer “Cookie Settings” link.
- Browser Settings: Control or delete cookies directly in your browser settings (Chrome, Safari, Firefox, etc.).
- Opt-Out of Analytics: Use the Google Analytics opt-out add-on to disable data collection globally.
- California “Do Not Sell or Share” Rights: California residents may disable marketing cookies to opt out of data sharing under CCPA/CPRA. We also honor Global Privacy Control (GPC) signals automatically.
8. Data Sharing and International Transfers
Data collected via third-party cookies may be processed in the U.S. or other countries. We ensure appropriate safeguards (such as Standard Contractual Clauses (SCCs)) for international transfers. Some partners participate in frameworks like the EU-U.S. Data Privacy Framework to ensure compliance.
9. Updates to This Cookie Policy
We may update this Cookie Policy periodically. Changes will be reflected in the “Last Updated” date. For significant updates, we may display a site banner or send notifications if required by law.
10. Contact Us
If you have any questions about this Cookie Policy or our data practices, contact us at: privacy@grandeverse.com.
